Web Site Statistics and Data Analysis
The course will address digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel. While easy to use for beginners, Google Analytics is also a very powerful tool in the hands of knowledgeable users who can leverage Google Analytics to evaluate and optimize digital activities for their organizations.
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
Experience with the following technology is included in this course:
- Microsoft Excel
- Digital analytics
- Google Analytics Platform
- Google Tag Manager
- Google Analytics Individual Qualification (IQ)
- Microsoft Office Specialist – Microsoft Excel