Digital Marketing Pathway

Use Internet and mobile platforms to market products and services.

Digital Marketing Assistant

The Digital Marketing Assistant works closely with the marketing team to implement online marketing plans and strategies. They assist the marketing team to ensure web sites are fully optimized for search engines and online advertising, verify that digital marketing ads and campaigns are well designed and that social media channels are optimally used. Additionally, the Digital Marketing Assistant evaluates site analytics and performance to leverage and enhance digital business activities. As the world of online and mobile marketing and e-commerce continues to grow, businesses will need the skills of Digital Marketing Assistants to connect and engage consumers.

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Digital Marketing Assistant Project

Students will create a digital marketing plan for a product or service launch.

Course Details
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Introduction to Online Advertising and AdWords

The course addresses the basic and intermediate aspects of online marketing and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign's performance.

Course Details
associate-web-developer, digital-marketing, digital-marketing-assistant

Web Design and Development Fundamentals

Focus on both key and new features of Adobe Dreamweaver CC and Adobe Photoshop CC within the context of web design and development fundamentals, career paths in web design and development, and web site trends.

Course Details
digital-marketing, digital-marketing-assistant

Web Site Statistics and Data Analysis

The course will address digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel.

Course Details

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Complete a role-based IT education in 3-6 months.