Introduction to Online Advertising and AdWords

The course addresses the basic and intermediate aspects of online marketing and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign’s performance.  Search engine optimization is introduced and search engine advertising fundamentals and formats are also explored as a specific online advertising format that can be included in an AdWords campaign.  Client communication fundamentals are integrated throughout the exploration of technology solutions to emphasize the need to manage online ad campaigns within the context of client relationships.

Experience with the following technology is included in this course:

  • Online advertising
  • Adwords
  • Search advertising
  • Search engine optimization

Certification(s): Google AdWords (Adwords Fundamentals, Search Advertising)

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