Develop an understanding of key concepts for web application interfaces and interactions.

The course will address digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel.

The course addresses the basic and intermediate aspects of online marketing and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign's performance.

Focus on both key and new features of Adobe Dreamweaver CC and Adobe Photoshop CC within the context of web design and development fundamentals, career paths in web design and development, and web site trends.

The course focuses on the basics of computer hardware, software, mobile computing, networking, troubleshooting, and emerging technologies.