Digital Marketing Pathway

Digital Marketing Assistant

What is a Digital Marketing Assistant?

The Digital Marketing Assistant works closely with the marketing team to implement online marketing plans and strategies. They assist the marketing team to ensure websites are fully optimized for search engines and online advertising, verify that digital marketing ads and campaigns are well designed and that social media channels are optimally used. Additionally, the Digital Marketing Assistant evaluates site analytics and performance to leverage and enhance digital business activities. As the world of online and mobile marketing and e-commerce continues to grow, businesses will need the skills of Digital Marketing Assistants to connect and engage consumers.

The Digital Marketing Assistant Role is a program in the Digital Marketing Pathway.

Alternate Job Titles: Digital Marketing Specialist, e-Commerce Assistant, Digital Marketing Analyst

How do I become a Digital Marketing Assistant?

There are 3 courses, business skills workshops , 5 certifications and 1 project in the program, totaling 166 hours of courses, labs and workshops.

digital-marketing, digital-marketing-assistant

Introduction to Online Advertising and AdWords

The course addresses the basic and intermediate aspects of online marketing and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign's performance.

Course Details
associate-web-developer, digital-marketing, digital-marketing-assistant

Web Design and Development Fundamentals

Focus on both key and new features of Adobe Dreamweaver CC and Adobe Photoshop CC within the context of web design and development fundamentals, career paths in web design and development, and web site trends.

Course Details
digital-marketing, digital-marketing-assistant

Web Site Statistics and Data Analysis

The course will address digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel.

Course Details

What Technologies will I Learn?

  • Adobe Dreamweaver
  • Adobe Photoshop
  • CSS
  • JavaScript
  • WordPress
  • Online Advertising
  • Search Advertising
  • Adwords
  • Search Engine Optimization (SEO)
  • Mobile Devices
  • Microsoft Excel
  • Digital Analytics
  • Cloud Computing
  • Google Analytics Platform
  • Google Tag Manager

What Industry Recognized Certifications will I Earn in the Program?

  • Adobe Dreamweaver CC
  • Adobe Photoshop CC
  • Google AdWords
    (Adwords Fundamentals, Search Advertising)
  • Google Analytics Individual Qualification (IQ)
  • Microsoft Office Specialist –Microsoft Excel

Certification exams are delivered by third party certification providers and must be successfully completed based on the requirements of the providers.

Will I earn any College Credits?


Harrisburg University of Science & Technology awards college credits on successful completion of the various courses in the program. Students have the potential to earn up to 7 college credits in the Digital Marketing Assistant Program.


Students who pass all the courses and pass at least 50% of the certification exams receive a Certificate of Completion from Harrisburg University of Science & Technology and NuPaths that represents successful completion of the Digital Marketing Assistant program.

What is the Tuition for the Program?

Tuition for the Digital Marketing Assistant program is $6,500 per student.

The tuition includes the cost of education, the learning materials needed by the student, 100% of the fee for the first attempt of a certification exam, and, if required, 50% of the fee for the second attempt of a certification exam.

You may be eligible for funding through the Workforce Innovation and Opportunity Act (WIOA) or other state and federal government resources.

Please visit Tuition Info for further details.

What types of Jobs are available? Does NuPaths help with hiring?

NuPaths works with you throughout the program and beyond to pursue employment opportunities. Paid internships provide an opportunity to work while completing a NuPaths program or to transition into a full-time job role. Paid apprenticeships are available through our apprenticeship partner, TranZed Apprenticeship Services.

Students who successfully complete the program will also be referred to staffing agencies, CareerLinks, and local employers for job opportunities. Learn how you can achieve NuResults by enrolling in the Digital Marketing Assistant program.

Learn about job roles, job demand, and pay ranges, on ZipRecruiter.

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Start Your Pathway Today...

Upcoming Program Dates

Distance Learning Format
January 25